Marketing is more than content. It's demand gen, ops, reporting, the handoff to sales. We put AI on the repetitive half of that work, enrichment, CRM hygiene, reporting, turning one asset into five, so your team spends its hours on positioning, pipeline, and the data only you have.
See Where Your Team StandsThe fear was that AI-written articles would flood search results and drown out years of SME and thought leadership content. Two large independent studies flip that assumption. 86% of articles ranking in Google are written by humans. So are 82% of the articles cited by ChatGPT and Perplexity.
Pages with the least AI writing get two to three times the search impressions of pages with the most.
Publishing a lot used to be an edge. Now anyone can publish a lot, so it isn't one anymore. What still ranks, and what still gets quoted, is the page built on something the model didn't have: your customer data, your product numbers, your benchmark, your actual take.
So point AI at the other half of the job. Let it pull the data, build the report, run the enrichment, keep the CRM clean. Your team writes the piece, sets the positioning, and builds the demand engine. That's the work a person still has to do, and now they have the time to do it.
This matters most for small teams. A 200-person marketing team has enough volume that quantity still compounds. A team of one to three putting out undifferentiated content just lands in the group getting a third of the impressions.
Graphite, 65,000 URLs, 2025.
Ahrefs, 1 million pages, 2026.
One piece of original data a quarter. Everything else can be AI-assisted.
Every competitor in your category can now produce the same explainer you can. None of them can produce your numbers.
We set up a quarterly cycle with a named owner. Pick one question only your business can answer, from your customer records, your product data, or a short survey. Pull it, chart it, publish it. AI drafts the narrative sections, writes the alt text, and cuts the piece into a social set and an email.
The rule is simple. AI never generates a figure and never estimates one. It formats what you measured.
Your comparison pages get quoted, or they get skipped.
Buyers now ask a model for the shortlist before they visit a single site. Models quote text they can lift cleanly, which most B2B pages aren't written to provide.
We take your top commercial-intent pages, the comparisons, the alternatives, the category explainers. Then we rewrite the opening of every section into an answer that stands on its own. Add a spec table. Add a plain FAQ block. AI does the reformatting against a fixed template. A person approves every claim.
This is a week of work, not a strategy change. We recommend it because it's cheap and sensible, and we'll tell you plainly that nobody has proven it causes citations.
Roughly a quarter of assistant traffic arrives with no label and gets filed as Direct.
Leads keep saying they found you through ChatGPT and your reports keep saying otherwise. Both are right. A large share of that traffic carries no referrer, so it lands in Direct and disappears into the noise.
We set up a channel group that separates known AI referrers. We pull the new Search Console AI Mode impressions into your monthly report. Then we add one self-reported field to your demo form. That field is the only instrument that catches what nothing else can see.
Two to three hours. The point is that you see the shift when it arrives, not a year later.
Most teams hand the machine the hard part and keep the easy part.
The common workflow is to have AI write the draft, then spend longer repairing it than writing it would have taken. The split is backwards.
We document the reverse. AI takes transcript cleanup, outlines, meta descriptions, internal linking, and turning one asset into five. People take the data, the argument, and the examples. You get prompt templates in your voice and a workflow your team follows, not another tool to log into.
A form arrives and somebody goes digging on LinkedIn before they can reply well.
Speed of reply decides more deals than the reply itself does. At your size the delay is almost never laziness. It's that answering properly takes research nobody has queued up.
A form fill triggers enrichment and pulls recent public signals about the company. It writes a short brief into your CRM and a Slack message. Who they are, what they likely need, which pages they read, two questions worth asking. A person reads it in under a minute and sends the reply themselves.
Every fact in the brief shows its source, so your team can discount the ones that look stale.
Most of what we build is specific to how you run.
Nothing above may be your bottleneck. That's normal. The first thing we do in any engagement is map where the week disappears, then build against the two or three places that keep costing you.
If you sell into security or healthcare
Buyers in these categories ask assistants for vendor shortlists, and the answers get sourced from review platforms and third-party roundups rather than from your homepage.
We run the twenty questions your buyers actually ask across the major assistants on a schedule, log which sources the answers cite, and hand you a worklist of the places to fix. Fixing the listings is the work. The monitoring only tells you where to spend the afternoon.
Assistant answers vary run to run, so we report it as a sample and never as a rank. Anyone selling you a stable AI visibility score is selling noise.
We look at where your marketing time actually goes and what it produces. No tooling decisions yet.
We check the records and tools you'd be automating on top of. A data gap or a tech gap gets scoped and fixed first. You can't automate on a broken foundation.
The highest-leverage two from the map, working in your stack, inside the engagement.
Templates, documentation, and the rules for what AI is allowed to do. Your team runs it without us.
Async by default. Written updates, recorded walkthroughs, working systems you can inspect. We take a small number of clients at a time, which is why the work goes deep rather than wide.
Reduction in manual research time. An AI-powered lead enrichment workflow feeding a research brief to a human.
A week of data entry eliminated. CRM auto-enrichment and contact scoring from records that fill themselves from public signals.
We do not have marketing-specific results published yet for the content and search work. When we do, they go here with real numbers.
The GTM AI Readiness Assessment scores your marketing across data, automation, AI depth, ownership, process, and GTM alignment, then names the one workflow to build first. About three minutes, no call needed.
Start the AssessmentOr tell us what you published last quarter and what it did. We'll send back a breakdown →